PIGSTONE TAPHOUSE
01. OVERVIEW
Pigstone Taphouse is a cornerstone of the Kedungu surf scene, blending the energy of a classic European beer garden with the laid-back coastal vibes of Bali.
It's a multi-concept venue featuring craft beers brewed by European master brewers, authentic Italian cuisine (wood-fired pizzas and handmade pastas), and a unique lifestyle hub -- skate bowl, live music, and boutique retail.
I was engaged to build a comprehensive digital presence that captures the "Good beer, Great waves, No bad days" ethos of the brand.
02. THE CHALLENGE
As Kedungu emerges as a new hotspot in Bali, Pigstone needed a digital identity that could:
03. THE SOLUTION
I designed and deployed a high-performance website tailored for the mobile-first traveler while maintaining a "classy yet casual" aesthetic.
Atmospheric Visual Design
High-impact imagery and a laid-back coastal UI that transports users to the venue. The design balances the grit of a skate park with the refinement of an Italian taphouse.
Segmented Digital Menus
Real-time access to separate Breakfast, Food, Drink, and Dessert menus. The kitchen can highlight specific items based on the time of day.
"Play" & Event Integration
A dedicated section for happenings (Sunday Markets, live bands, skate sessions) ensures the venue is perceived as a community hub, not just a restaurant.
Accessibility & UX
Integrated accessibility features and a streamlined "Save Your Seat" reservation flow to maximize conversion from social media traffic.
Localized SEO
Strategically optimized for the Kedungu/Tabanan area to capture traffic from travelers looking for alternatives to the crowded Canggu scene.
04. RESULTS
The digital platform became a vital tool in Pigstone's growth within the Tabanan Regency:
Destination Status
Elevated the venue from a local "hidden gem" to a destination for surfers and foodies across Bali.
Community Engagement
Central hub for event updates, leading to increased attendance at weekly live music and market events.
Operational Flow
Reduced friction in the booking process, allowing staff to focus on the "No Rush" service experience while the website handles logistics.
I didn't just build a website for Pigstone -- I built a digital gateway to the Kedungu lifestyle. From the skate bowl to the brew tank, the site invites users to experience the soul of paradise before they even arrive.